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Heritage Trust Network

Rethinking High Streets Events Organiser

Globella worked to grow the HTN membership base, delivering events across the UK and online workshops exploring the regeneration of Town Centres.

About The Project

This was a nine-month contract designed as a marketing test assignment for the development phase of the Heritage Trust Network’s National Lottery Heritage Funded project, Essential Networks.  As a consultant we worked closely with the Network’s Chief Executive to deliver a number of fee-earning events around High Street and Town Centre regeneration programmes and promote the Network’s Partner membership which was designed as a professional directory. The intention was to increase their financial resilience (a project outcome) and sustainability, whilst serving and supporting their members.


Five face-to-face events were designed and delivered across the UK to discuss, inspire and educate local authority officers, staff from regeneration partnerships (such as Business Improvement Districts), Government Heritage Agencies, professional advisors, contractors and consultants, community heritage organisations and other not-for-profit organisations providing business space and employment services, arts activities and housing.

The one-day conference agendas with relevant speakers and tours of the building and town centre areas were organised by Globella as well as marketing lists created to promote the events to the desired audience.

Six online events were also developed as a complimentary offering to those who were not able to attend in person.  Globella hosted and delivered these events throughout November and December with an average of 35 attendees per event.


Membership was developed throughout the contract with over 400 new professional organisations being introduced to the network.

Events Across the UK

Wednesday 7th June
Tuesday 5th September
Thursday 5th October
Tuesday 24th October
Wednesday 1st November

Haverfordwest, Wales

Stirling, Scotland

Stretford, Manchester

Lurgan, Northern Ireland

Reading, England                         

The Scope of Our Services

The Scope of services included, but was not limited to:

  • Finding venues for and organising in-person events, including tours and site visits, refreshments and technology.

  • Securing speakers/facilitators relevant to the topic area including case studies, research specialists.

  • Setting up and delivering online events.

  • Producing promotional copy and promoting the events.

  • Managing bookings using the Network’s systems.

  • Organising and analysing delegate feedback.​

Enormous thanks to the organisers for a really stimulating conference. I learned a lot and enjoyed meeting new people with similar enthusiasms! Thank you.  Especially to Hannah for truly exceptional organisation of the event and making a newcomer feel so welcome.
Hannah was a super power and it was great to see the staff be involved in enjoying the conference a bit more rather than having to organise everything
Lovely to meet you at the Newcastle Conference.  Needless to say, we were bowled over by the tight planning and organisation, very impressive!
Just a note to say thank you for an excellent conference.  Could you run it again, though, so I can see all the other sites and hear all the other talks?  There was simply too much to chose from!
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